Project:

CliffMortgages.com

Platform

Astro JS

Timeline

1 Month

Services

Web Design, Programming, Responsive Design, Front-End Development, 3rd Party Integrations

Project Type

Brochure, SEO, Software Integration

Summary

We rebuilt Cliff Mortgages’ site from the ground up, leaving behind a slow, templated platform that capped their growth. The new experience is a custom Astro build engineered for speed, stability, and storytelling. We designed a sleek interface with purposeful typography, warm gold accents, and program-specific hero moments that spotlight what Cliff does best—guiding Colorado borrowers with clarity.

Every page now runs on reusable components, Tailwind-driven layout, and structured data sourced from a central sitemap—in other words, updates no longer require wrestling with a rigid CMS. We mapped out detailed journeys for each loan program (EquitySelect, DSCR, Reverse, FHA, VA, USDA, Jumbo, and more), wrote narrative-driven copy that demystifies complex loans, and wired in analytics so the team can see exactly how visitors interact. The end result is a resilient, high-performance site that outruns the old platform on every metric: faster loads, stronger SEO, clearer CTAs, and a cohesive brand voice that finally reflects the Cliff Mortgages experience.

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The Main Goals

We set out to elevate Cliff Mortgages’ digital presence with a cohesive visual system, guide prospects through tailored funnels for each loan program, deliver industry-leading performance and accessibility, and give the internal team a flexible foundation that can grow with their business.

Mobile View

Things We Conquered

Along the way we unified program pages with consistent design language, introduced a mega menu that highlights priority products, refreshed EquitySelect messaging to emphasize its unique benefits, normalized branding and metadata for SEO wins, fine-tuned conversion paths from hero CTA to lead form, and embedded analytics to surface every meaningful interaction.

How We Made It Easier

We built reusable hero and section components, mobile-first layouts, and accessibility improvements across the board. Structured content in sitemap.ts keeps titles, descriptions, benefits, and copy in one place, while Astro’s SSR and asset optimization ensure sub-second load times. Clear documentation around brand voice and component usage means future updates stay on-message without heavy developer intervention.

JK Dreaming Stands Out

JK Dreaming web development stands out for its exceptional expertise in creating highly customized and user-centric websites. With a track record of delivering innovative solutions tailored to each client’s unique needs, they excel at providing seamless user experiences that drive engagement and conversions. Additionally, their commitment to staying at the forefront of web technology ensures that clients benefit from cutting-edge solutions that keep their online presence ahead of the curve.

We're The Solution

Being a solution-based company means proactively identifying and addressing client needs with tailored, effective strategies and services.

Work With COnfidence

JK Dreaming demonstrates a track record of delivering highly customized and efficient web solutions that consistently meet and exceed client expectations.

Want a Site Like This?

When it comes to getting a website crafted, it’s crucial to choose a team with both expertise and creativity. That’s where JK Dreaming shines. With a track record of delivering stunning and functional websites across various industries, our skilled professionals understand the nuances of web design and development. We go beyond mere aesthetics, focusing on user experience and functionality to ensure your website not only looks great but also performs seamlessly.

From captivating visuals to intuitive navigation, JK Dreaming possesses the know-how to bring your vision to life. Plus, its commitment to staying updated with the latest industry trends ensures that your website will be built with cutting-edge technology. With JK Dreaming, you’re not just getting a website, but a digital experience that leaves a lasting impression.

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