Case study
Seven Four Union
A storefront for Seven Four Union’s original hats and themed collections.
Hat storefront JK Dreaming portfolio
Drag a card to see what's behind it.
- Project
- Hat storefront
- Scope
- Product collection
- Site detail
- Original designs
01 / The brief
Let the hats do the talking.
Seven Four Union describes itself as a hands-on hat maker, without a large factory or assembly line. Some of its designs began as ideas the makers carried for more than twenty years. The site puts that character into the shopping experience instead of hiding the collection behind a generic store grid.
02 / The experience
Give each design room.
The store page shows hats side by side, with product names and purchase details close to the imagery. The range of patches, colors, and styles stays visible at a glance.
Shoppable hat catalog / Original designs
03 / The details
Build a collection around a mood.
A separate campaign page pairs a featured hat with Día de los Muertos artwork. It gives the product a visual setting while keeping the collection within reach.
Original designs / Themed collections
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.
05 / In the experience
What the site covers
The captured pages combine a shoppable catalog with large campaign imagery and themed product collections.
- 01Shoppable hat catalog
- 02Original designs
- 03Themed collections
- 04Brand story
Your project / Next step
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