Information Architecture
Run Project needed a race experience that makes it easy for Dallas-Fort Worth runners to discover events, find race details, and get involved. The site organizes the race calendar, series information, and volunteer opportunities around clear next steps.
Visit live siteSo What Happened?
The Challenge
Run Project serves runners across Dallas-Fort Worth with 5K, 10K, and half marathon events. Visitors needed to find upcoming races, race results, series information, partners, and volunteer opportunities without getting lost in a calendar-heavy site.
The Solution
We redesigned the experience around the actions runners and organizers take most: discover an event, understand the course and series, register, review results, or get involved. The navigation and page structure now give each path a clear place.
Race-first navigation
Event detail structure
Series-pass pathways
Volunteer and partner routes
How We Made It Easy
Mobile-ready calendars and Clear registration CTAs were built into the experience so the team can keep improving it after launch. We redesigned the experience around the actions runners and organizers take most: discover an event, understand the course and series, register, review results, or get involved. The navigation and page structure now give each path a clear place.
Race-first navigation
Race-first navigation keeps the most important visitor question close to the first decision point. Run Project serves runners across Dallas-Fort Worth with 5K, 10K, and half marathon events. Visitors needed to find upcoming races, race results, series information, partners, and volunteer opportunities without getting lost in a calendar-heavy site.
Series-pass pathways
Series-pass pathways gives the project a clear path through the work. We redesigned the experience around the actions runners and organizers take most: discover an event, understand the course and series, register, review results, or get involved. The navigation and page structure now give each path a clear place.
Mobile-ready calendars
Clear registration CTAs keeps the experience useful after launch, so the team can continue improving the path without rebuilding the foundation.
Built for Mobile
Modern websites must work perfectly on all devices. We prioritized mobile experience throughout the design process.
Thriving on desktop
A spacious desktop layout keeps services, project details, and estimate paths easy to scan.
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