Case study / Astro
Heather Well Coaching
Coaching options and a discovery-call path for women navigating life transitions.
Coaching website JK Dreaming portfolio
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- Project
- Coaching website
- Platform
- Astro
- Scope
- Brand strategy, design & development
- Site detail
- Coaching service options
01 / The brief
Give a personal decision room to breathe.
Heatherwell speaks to women navigating burnout, divorce, and other life transitions. A first visit should explain Heather’s approach and the available coaching without pressing someone into a decision. The site keeps the tone calm and the discovery-call route clear.
02 / The experience
Meet Heather first.
Her background and approach give the coaching offer a person behind it. Visitors can learn who they would speak with before looking at the service details.
Coaching service options / Approach + background
03 / The details
Understand the coaching.
The services page makes the options easier to compare. A discovery call is available when someone is ready to talk, after they have had space to read.
Approach + background / Discovery call booking
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.
05 / In the experience
What the site covers
Heather’s background, coaching options, and booking path give visitors enough context to decide whether to start a conversation.
- 01Coaching service options
- 02Approach + background
- 03Discovery call booking
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