Case study / Astro

Ask Francy

A single-page insurance funnel rebuilt as a 43-page website, with personal and business coverage, local pages, and direct consultation routes.

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Insurance website redesign JK Dreaming portfolio

Ask Francy the homepage screenshot — 01 / Project viewThe homepage

Ask Francy personal insurance screenshot — 02 / Project viewPersonal insurance

Ask Francy business insurance screenshot — 03 / Project viewBusiness insurance

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Project: Insurance website redesign
Platform: Astro
Scope: Website redesign, Astro development & content structure
Site detail: 43-page Astro rebuild

01 / The brief

Give a personal service more room.

Ask Francy helps individuals, families, self-employed people, and business owners compare health coverage. The original GoHighLevel site put the whole offer on one page, with anchor links between sections and one consultation form. We rebuilt it in Astro with 43 pages, keeping the teal, sage, and cream palette and the emphasis on a conversation with Francy.

The redesign / Before + after

See what changed.

The original homepage and the redesign, captured at the same size.

The redesigned Ask Francy homepage with a teal hero, personal and business navigation, and consultation and text buttons. — Before · askfrancyhealth.comAfter · askfrancy.com
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The original Ask Francy homepage with a cream background, anchor navigation, and a portrait of Francy. — Before · askfrancyhealth.comAfter · askfrancy.com
Drag the divider to compare. You can also use the arrow keys or choose a view below.

02 / The experience

Start with the person looking for coverage.

Personal insurance has its own page for individuals, families, and the self-employed. Visitors can read about coverage options, find the service relevant to them, and see how Francy works before requesting a consultation. Text and consultation buttons stay close to the explanation.

Personal + business coverage / Service + industry pages

03 / The details

Give business owners their own route.

The business page separates coverage for an owner from coverage for a team. Ten industry pages add context for different kinds of businesses, while eighteen location pages cover Houston and nearby communities. Each route leads back to a conversation with Francy.

Service + industry pages / Houston-area location pages

05 / In the experience

What the site covers

The rebuild gives personal and business coverage separate starting points. Three service pages, ten industry pages, and eighteen Houston-area location pages sit alongside FAQs, reviews, an explanation of the process, and consultation and text options.