Case study / Shopify

Dazy Wood

A dog nutrition storefront that connects ingredients and feeding guidance to product discovery.

E-commerce storefront JK Dreaming portfolio

Dazy Wood the homepage screenshot
01 / Project viewThe homepage
Dazy Wood diet screenshot
02 / Project viewDiet
Dazy Wood story screenshot
03 / Project viewStory

Drag a card to see what's behind it.

Project
E-commerce storefront
Platform
Shopify
Scope
E-commerce strategy, design & development
Site detail
Shopify storefront

01 / The brief

Answer the product questions first.

Dazy Wood sells dog food and a nutrition topper. Shoppers need practical answers about ingredients, diet, and feeding before deciding what to buy. The storefront puts that information beside the product path.

02 / The experience

Diet guidance beside the shop.

The diet page gives product and feeding questions their own space. A shopper can learn about the food before returning to the product they are considering.

Shopify storefront / Ingredients + feeding guides

Dazy Wood Diet screenshot
Figure 01Diet
Dazy Wood Story screenshot
Figure 02Story

03 / The details

The brand in its own words.

The story page explains the thinking behind Dazy Wood’s food. It gives the people and purpose behind the product a place beyond the checkout.

Ingredients + feeding guides / Product discovery routes

04 / Across screens

The same site on a smaller screen.

A look at how the project pages appear on mobile.

Dazy Wood The homepage screenshot
01The homepage
Dazy Wood Diet screenshot
02Diet
Dazy Wood Story screenshot
03Story

05 / In the experience

What the site covers

Shopify product pages, ingredient information, feeding guidance, and the brand story support a considered purchase.

  • 01Shopify storefront
  • 02Ingredients + feeding guides
  • 03Product discovery routes

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