Information Architecture
Blackline Aluminum needed a full website redesign and a site-wide search engine optimization update. Its audience includes architects, developers, engineers, and project teams evaluating high-performance aluminum systems for residential, commercial, and institutional work. We redesigned every page and refreshed the SEO data across all 64 URLs listed in the site sitemap, including posts, pages, products, category pages, video, and local content.
Visit live siteSo What Happened?
The Challenge
Blackline sells technical aluminum systems to architects, developers, and engineers. The site had to explain the difference between window walls, curtain walls, doors, railings, glass, and cladding without making a spec-heavy first visit feel overwhelming. The redesign also covered every URL in the site sitemap, not just the homepage.
The Solution
We rebuilt the site structure and refreshed the SEO data across all 64 sitemap-listed URLs, including posts, pages, products, category pages, video, and local content. The experience now follows the way a project team evaluates a supplier: start with the system, understand where it fits, see the work in context, then move toward a conversation.
System-led navigation
Site-wide SEO update
Product discovery
Sector pathways
How We Made It Easy
We made the site easier to use by connecting technical detail to the way a real project team researches a supplier. Visitors can move from a system category to a relevant sector, review project context, and find a direct contact path without retracing their steps.
System-led navigation
Window walls, curtain walls, sliding doors, railings, glass, and cladding each have a clear place in the experience, so visitors can start with the system they are evaluating.
Search-ready page structure
We refreshed titles, descriptions, headings, and page-level SEO data across all 64 sitemap-listed URLs so product, project, and informational pages have a clearer job in search.
Project context before contact
Sector descriptions, project examples, and facility photography give architects and developers useful context before they reach out, making the next conversation more informed.
Built for Mobile
Modern websites must work perfectly on all devices. We prioritized mobile experience throughout the design process.
Thriving on desktop
A spacious desktop layout keeps services, project details, and estimate paths easy to scan.
Want a website like Blackline Aluminum?
We create custom websites that help businesses succeed online.