Case study / WordPress

Blackline Aluminum

A 64-page redesign for architects, developers, and project teams exploring aluminum systems.

Website redesign + SEO JK Dreaming portfolio

Blackline Aluminum the homepage screenshot
01 / Project viewThe homepage
Blackline Aluminum about screenshot
02 / Project viewAbout
Blackline Aluminum products screenshot
03 / Project viewProducts

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Project
Website redesign + SEO
Platform
WordPress
Scope
Website redesign, technical SEO & development
Site detail
64 pages redesigned

01 / The brief

Organize a technical, 64-page site.

Architects, developers, and engineers evaluate Blackline through systems, specifications, sectors, and finished work. The redesign covered all 64 sitemap-listed URLs, including product, project, and information pages, as well as a site-wide SEO update.

02 / The experience

Meet the supplier.

The about page puts the company and its facility behind the products. That context matters when a project team is evaluating a long-term building-envelope supplier.

64 pages redesigned / Site-wide SEO refresh

Blackline Aluminum About screenshot
Figure 01About
Blackline Aluminum Products screenshot
Figure 02Products

03 / The details

Compare the systems.

The product area gives window walls, curtain walls, doors, railings, glass, and cladding distinct places. Visitors can start with the system relevant to their project rather than a broad catalog.

Site-wide SEO refresh / Product + project navigation

04 / Across screens

The same site on a smaller screen.

A look at how the project pages appear on mobile.

Blackline Aluminum The homepage screenshot
01The homepage
Blackline Aluminum About screenshot
02About
Blackline Aluminum Products screenshot
03Products

05 / In the experience

What the site covers

System-led navigation, product and project pages, company context, and refreshed search data across 64 URLs make the range easier to research.

  • 0164 pages redesigned
  • 02Site-wide SEO refresh
  • 03Product + project navigation

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