Case study / WordPress
Blackline Aluminum
A 64-page redesign for architects, developers, and project teams exploring aluminum systems.
Website redesign + SEO JK Dreaming portfolio



Drag a card to see what's behind it.
- Project
- Website redesign + SEO
- Platform
- WordPress
- Scope
- Website redesign, technical SEO & development
- Site detail
- 64 pages redesigned
01 / The brief
Organize a technical, 64-page site.
Architects, developers, and engineers evaluate Blackline through systems, specifications, sectors, and finished work. The redesign covered all 64 sitemap-listed URLs, including product, project, and information pages, as well as a site-wide SEO update.
02 / The experience
Meet the supplier.
The about page puts the company and its facility behind the products. That context matters when a project team is evaluating a long-term building-envelope supplier.
64 pages redesigned / Site-wide SEO refresh


03 / The details
Compare the systems.
The product area gives window walls, curtain walls, doors, railings, glass, and cladding distinct places. Visitors can start with the system relevant to their project rather than a broad catalog.
Site-wide SEO refresh / Product + project navigation
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.



05 / In the experience
What the site covers
System-led navigation, product and project pages, company context, and refreshed search data across 64 URLs make the range easier to research.
- 0164 pages redesigned
- 02Site-wide SEO refresh
- 03Product + project navigation
Your project / Next step
Have a project in mind?
Let’s talk about the site it needs.