Case study / Astro

Chris Hollon Construction

An Astro site for Northern Kentucky roofing, renovation, and outdoor-living work.

Contractor website JK Dreaming portfolio

Chris Hollon Construction contractor homepage screenshot
01 / Project viewContractor homepage
Chris Hollon Construction roofing services screenshot
02 / Project viewRoofing services
Chris Hollon Construction estimate request screenshot
03 / Project viewEstimate request

Drag a card to see what's behind it.

Project
Contractor website
Platform
Astro
Scope
Home projects
Site detail
Service + location pages

01 / The brief

Organize the work around a homeowner’s project.

Chris Hollon Construction serves Northern Kentucky and Greater Cincinnati. JK Dreaming built service and location pages around roofing, outdoor living, renovation, and a direct estimate route. The captured roofing and contact pages show the practical questions a visitor can answer before getting in touch.

02 / The experience

Set out the roofing scope.

The roofing page distinguishes assessments, focused repairs, and replacement. It frames the decision around the roof’s condition rather than pushing every visitor to the same service.

Roofing and renovation / Outdoor-living services

Chris Hollon Construction Roofing services screenshot
Figure 01Roofing services
Chris Hollon Construction Estimate request screenshot
Figure 02Estimate request

03 / The details

Ask for the useful details.

The contact form invites homeowners to describe what they want to improve and choose a service type. It gives the team more context for the first conversation.

Outdoor-living services / Northern Kentucky coverage

04 / Across screens

The same site on a smaller screen.

A look at how the project pages appear on mobile.

Chris Hollon Construction Mobile homepage screenshot
01Mobile homepage
Chris Hollon Construction Roofing services screenshot
02Roofing services
Chris Hollon Construction Estimate request screenshot
03Estimate request

05 / In the experience

What the site covers

Service pages, project information, location coverage, and a detailed estimate form connect the work to homeowner inquiries.

  • 01Roofing and renovation
  • 02Outdoor-living services
  • 03Northern Kentucky coverage
  • 04Estimate requests

Measured performance

Performance snapshot

Google Analytics 4 data from March 22 through June 19, 2023, the first 90 days after launch.

Google Analytics

90-day traffic comparison

Latest 90 days vs. previous 90 days

Active users

First 30 days

Organic sessions

First 90 days

Events

-0.7%

Sessions

+0.1%

Engaged sessions

-7.9%

Your project / Next step

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