Case study
New Middle Class
A research and advocacy site for Elevate’s Center for the New Middle Class.
Research and advocacy website JK Dreaming portfolio
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- Project
- Research and advocacy website
- Scope
- Financial research
- Site detail
- Public commentary
01 / The brief
Give research a public voice.
Elevate’s Center for the New Middle Class studies how non-prime Americans manage their finances. Its website has to serve more than one reader: people following the research, policymakers looking at its recommendations, and visitors who want to understand the Center’s mission.
02 / The experience
State the mission plainly.
The homepage introduces the Center’s work and points readers to the people and financial questions behind its research. The navigation keeps insights, events, advocacy, and the mission distinct.
Research and insights / Advocacy
03 / The details
Make the commentary findable.
The commentary archive shows articles with category filters and a search field. Readers can move from a financial topic to the Center’s fuller analysis without digging through an undifferentiated feed.
Advocacy / Commentary archive
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.
05 / In the experience
What the site covers
The site gives the Center separate places for its mission, advocacy, and published commentary, with paths for readers to search or stay informed.
- 01Research and insights
- 02Advocacy
- 03Commentary archive
- 04Mission and events
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