Information Architecture
In order to strengthen Americans' ability to manage their finances, Elevate's Center for the New Middle Class conducts research, makes recommendations, and offers support to non-prime customers in America. It also engages in discussion with thought-leaders and policy-makers.
So What Happened?
The Challenge
New Middle Class needed a digital experience that made its offer easier to understand and its next step easier to take.
The Solution
In order to strengthen Americans' ability to manage their finances, Elevate's Center for the New Middle Class conducts research, makes recommendations, and offers support to non-prime customers in America. It also engages in discussion with thought-leaders and policy-makers.
Clearer positioning
Focused navigation
Responsive by default
Purposeful content
How We Made It Easy
Fast page delivery and Simple next steps were built into the experience so the team can keep improving it after launch. In order to strengthen Americans' ability to manage their finances, Elevate's Center for the New Middle Class conducts research, makes recommendations, and offers support to non-prime customers in America. It also engages in discussion with thought-leaders and policy-makers.
Clearer positioning
Clearer positioning keeps the most important visitor question close to the first decision point. New Middle Class needed a digital experience that made its offer easier to understand and its next step easier to take.
Responsive by default
Responsive by default gives the project a clear path through the work. In order to strengthen Americans' ability to manage their finances, Elevate's Center for the New Middle Class conducts research, makes recommendations, and offers support to non-prime customers in America. It also engages in discussion with thought-leaders and policy-makers.
Fast page delivery
Simple next steps keeps the experience useful after launch, so the team can continue improving the path without rebuilding the foundation.
Built for Mobile
Modern websites must work perfectly on all devices. We prioritized mobile experience throughout the design process.
Thriving on desktop
A spacious desktop layout keeps services, project details, and estimate paths easy to scan.
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