RUNPROJECT

The Challenge

Run Project needed a digital experience that made its offer easier to understand and its next step easier to take.

The Solution

The goal of the Run Project is to connect those who enjoy competing, participating, and volunteering. Millions of racers have passed through our finish lines since we held our inaugural event in 1994, raising more than $1 million for our beneficiaries.

How We Made It Easy

Fast page delivery and Simple next steps were built into the experience so the team can keep improving it after launch. The goal of the Run Project is to connect those who enjoy competing, participating, and volunteering. Millions of racers have passed through our finish lines since we held our inaugural event in 1994, raising more than $1 million for our beneficiaries.

• Clearer positioning

  Clearer positioning keeps the most important visitor question close to the first decision point. Run Project needed a digital experience that made its offer easier to understand and its next step easier to take.

• Responsive by default

  Responsive by default gives the project a clear path through the work. The goal of the Run Project is to connect those who enjoy competing, participating, and volunteering. Millions of racers have passed through our finish lines since we held our inaugural event in 1994, raising more than $1 million for our beneficiaries.

• Fast page delivery

  Simple next steps keeps the experience useful after launch, so the team can continue improving the path without rebuilding the foundation.