Case study
TruEats Modern Baking Company
A food-brand storefront that pairs baking products with ingredients and a family story.
Food storefront JK Dreaming portfolio
Drag a card to see what's behind it.
- Project
- Food storefront
- Scope
- Products and story
- Site detail
- Ingredient education
01 / The brief
Sell the food, explain what is in it.
TruEats’ product line grew from a family wellness journey. JK Dreaming built a site that could show the food and tell that story. The captured pages place the shop, the brand background, ingredient information, and recipes side by side.
02 / The experience
Put the products within reach.
The homepage uses the food itself to introduce the brand, then offers a shop route. Ingredient cues appear near the purchase path rather than only in small product details.
Baking products / Ingredient information
03 / The details
Explain a core ingredient.
The ingredient page gives chickpeas their own explanation and visual breakdown. It is a place for shoppers who want to know what is in the mixes before choosing a product.
Ingredient information / Recipes
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.
05 / In the experience
What the site covers
The shop, ingredient pages, recipes, and company story give shoppers several ways to understand the products before buying.
- 01Baking products
- 02Ingredient information
- 03Recipes
- 04Family brand story
Your project / Next step
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