Information
THE AMERICAN COUNCIL OF LIFE INSURERS(ACLI)
Information Architecture
The life insurance industry is home to the nation’s most trusted and iconic household financial protection brands. The American Council of Life Insurers (ACLI) advocates on behalf of these 275 member companies whose products and services help 90 million American families achieve financial security.
So What Happened?
The Challenge
The American Council of Life Insurers (ACLI) needed a digital experience that made its offer easier to understand and its next step easier to take.
The Solution
The life insurance industry is home to the nation’s most trusted and iconic household financial protection brands. The American Council of Life Insurers (ACLI) advocates on behalf of these 275 member companies whose products and services help 90 million American families achieve financial security.
Clearer positioning
Focused navigation
Responsive by default
Purposeful content
How We Made It Easy
Fast page delivery and Simple next steps were built into the experience so the team can keep improving it after launch. The life insurance industry is home to the nation’s most trusted and iconic household financial protection brands. The American Council of Life Insurers (ACLI) advocates on behalf of these 275 member companies whose products and services help 90 million American families achieve financial security.
Clearer positioning
Clearer positioning keeps the most important visitor question close to the first decision point. The American Council of Life Insurers (ACLI) needed a digital experience that made its offer easier to understand and its next step easier to take.
Responsive by default
Responsive by default gives the project a clear path through the work. The life insurance industry is home to the nation’s most trusted and iconic household financial protection brands. The American Council of Life Insurers (ACLI) advocates on behalf of these 275 member companies whose products and services help 90 million American families achieve financial security.
Fast page delivery
Simple next steps keeps the experience useful after launch, so the team can continue improving the path without rebuilding the foundation.
Built for Mobile
Modern websites must work perfectly on all devices. We prioritized mobile experience throughout the design process.
Thriving on desktop
A spacious desktop layout keeps services, project details, and estimate paths easy to scan.
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