Case study
The American Council of Life Insurers (ACLI)
An association site for life-insurance advocacy, industry information, news, and events.
Association website JK Dreaming portfolio
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- Project
- Association website
- Scope
- Industry advocacy
- Site detail
- News and member information
01 / The brief
Make the association easy to understand.
The American Council of Life Insurers represents life insurance companies and their policy interests. Its saved pages speak to several audiences at once: member companies, people following industry issues, and families learning what financial protection means in practice.
02 / The experience
Lead with the human stakes.
The homepage frames life insurance around families and financial security, then points visitors into the industry material. It gives a broad public audience an entry before the policy detail.
Industry topics / Advocacy initiatives
03 / The details
Explain who speaks for whom.
The “Who We Are” page describes ACLI’s member companies and the association’s advocacy role. It answers a basic question that could otherwise get lost among news and events.
Advocacy initiatives / News and analysis
04 / Across screens
The same site on a smaller screen.
A look at how the project pages appear on mobile.
05 / In the experience
What the site covers
The captured site gives industry topics, leadership initiatives, analysis, events, and information about ACLI separate paths.
- 01Industry topics
- 02Advocacy initiatives
- 03News and analysis
- 04Events and membership
Your project / Next step
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